The article appraises prospects for implementation of digital economy principles in the energy sector including nuclear power industry that shows the breadth and depth of new solutions for the entire energy ecosystem and indicates the necessity to focus on working with potential customers. The innovative economy implemented in the energy sector makes it possible to obtain new types of products and services, attracts and provides training of highly qualified professionals, and gives an opportunity to occupy an additional share of the world market.

Key words: digital economy, nuclear energy, innovation, information modeling, big data, energy efficiency.